Digital Video/ MultimediaDigital Video/multimedia is the development, editing and rendering of digital multimedia videos. Digital videos and multimedia types include Product Videos, Brand Videos, Educational and How-To Videos, Testimonial Videos, Product Launch Videos, Interview Videos, Explainer Videos, Intro/Outro Videos, and Social Media Videos.
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Product VideosProduct videos highlight features and benefits and demonstrate how your product or service works. (Many commonly refer to them as “demo videos.”) In retail, this can look like an “unboxing” video and in software, this video can briefly overview how the tool works. These, typically, are 30 seconds long.
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Brand VideosUnlike a product video about a tangible item, a brand video communicates your company values and mission. These marketing videos drive awareness and help viewers see why they should choose you over a competitor. This brand statement can be your sustainability commitment or female-run business status, anything you want to be known for.
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Educational and How-To VideosGood marketing videos add value. Your target audience will appreciate educational or instructional content that teaches them something new. This type of video helps you build trust and establish your credibility and expertise. These can be something like a tutorial video teaching an audience how to apply make-up or DIY a home project. Ideally, you can tie the topic back to your industry or field.
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Testimonial VideosOften, others’ voices speak louder for your brand than your own. Testimonial videos from past or current customers and employees establish strong social proof.
This video marketing type is especially effective for the consideration stage when the user contemplates purchasing. A glowing testimonial can greatly increase brand trust and the likelihood that a buyer chooses you. So use those 30 seconds to 2 minutes well. After filming, use the appropriate distribution channels for this format to let your brand shine. |
Product Launch VideosCreating a landing page for a new product release is a best practice, and adding a video with a sneak peek of the product’s look and features can generate even more buzz. This marketing video gets people excited to spread the word about your new product.
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Interview VideosWe live in a digital age in which thought leaders, entrepreneurs, key opinion leaders and influencers share their messages across social media. As part of your video marketing strategy, you can conduct a meaningful interview with someone in your field. Choose a person who reaches your target audience, then film the discussion. In an ideal world, your interviewee also shares the content with their audience, providing more reach for your brand.
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Explainer VideosWhile educational and how-to videos center around general skill sharing, explainer videos show how your product or service works. The tech and software industry commonly use these videos to address their audience’s pain points and then show how their product or service uniquely fixes that struggle.
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Intro and Outro VideosIn close conjunction with the Branding Videos, these seconds long videos are used at the beginning (intro) and/or at the end (outro) of a video production to brand the video and create a consistent look and feel for your digital outreach.
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